How AI Can Help You Make Smarter Business Decisions

📢 Lessons in Starting and Growing a Business with AI.

This post is part of my new ongoing series documenting my learnings along the journey of building my business. If you’re curious about how AI can support your entrepreneurial journey, stick around as I document my experiences and share insights along the way!

In today’s fast-paced business world, making strategic decisions is the key to staying ahead. Yet, many entrepreneurs find themselves overwhelmed, drowning in information or stuck in uncertainty. Enter AI, specifically tools like ChatGPT, which can serve as a powerful thinking partner.

Here's what I think: AI isn’t here to replace human intuition, but it can supercharge decision-making by offering data-driven insights, fresh perspectives, and strategic challenges.

In this post, I’ll share what I’m learning about using AI as a thinking partner, experimenting with different approaches, and how you can explore this alongside me.

Table of contents

The 3 Biggest Decision-Making Challenges AI Can Solve

Experimenting with AI for Business Strategy

Learning and Growing with AI

The 3 Biggest Decision-Making Challenges AI Can Solve

1. Overcoming Decision Fatigue

Entrepreneurs make countless decisions daily, from pricing strategies to marketing campaigns. This relentless pressure can lead to mental exhaustion, poor judgment, or analysis paralysis.

How AI Helps:

Prioritises tasks based on urgency and impact.
Generates pros and cons lists for tough choices.
Simulates different business scenarios and suggests the best course of action.

📌 Try this Prompt:
I’m struggling to decide between two marketing strategies: [Option A] and [Option B]. Challenge my assumptions and help me identify potential blind spots.

2. Challenging Assumptions for Better Strategy

Many business decisions are based on assumptions but what if those assumptions are flawed, outdated, or plain wrong?

How AI Helps:

Identifies biases and proposes alternative viewpoints.
Cross-references industry data to validate (or challenge) an idea.
Offers competitor insights tailored to your industry.

📌 Try this Prompt:
Act as a critical thinking coach. Challenge my assumption that [business strategy] will work, and provide counterarguments.

3. Speeding Up Research and Market Analysis

Good decisions require solid research but if you're someone who is flying solo, more time is often a luxury. AI can cut research time by 80%, summarising key insights in seconds.

How AI Helps:

Analyses customer sentiment from reviews and social media.
Identifies emerging industry trends before they go mainstream.
Summarises lengthy reports, competitor strategies, or articles.

📌 Try this Prompt:
Summarise the latest trends in [your industry] and identify overlooked opportunities.

Experimenting with AI for Business Strategy

Since I’m still exploring AI’s potential in business, I’ve been testing different prompts to see how they influence decision-making. For example, when brainstorming new content ideas, I asked:

What are unique content angles I might be overlooking?
How would an industry expert critique my approach?
If I had to defend this strategy in a debate, what counterarguments should I expect?

These prompts have helped me reframe questions, problems and uncover blind spots.

While my process is still evolving, it’s becoming clearer how AI/ Chat GPT can become an amazing thinking partner especially as I embark on starting and growing my business.

Learning and Growing with AI

I’m not an AI expert. I’m learning as I go and sharing insights along the way. My goal is to test, tweak, and document different AI approaches so we can all make smarter, more confident business decisions.

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