The 5 Best ChatGPT Prompts Every Business Owner Should Use for Marketing & Communication

📢 Lessons in Starting and Growing a Business with AI.

This post is part of my new ongoing series documenting my learnings along the journey of building my business. If you’re curious about how AI can support your entrepreneurial journey, stick around as I document my experiences and share insights along the way!

Is this an unpopular opinion? AI isn’t killing creativity. It’s exposing lazy thinking. If you’re worried about AI making you replaceable, you’re already thinking too small. AI isn’t here to take over your marketing, do your job, or replace you. It’s here to help you think bigger, execute faster, and communicate smarter. Here’s how to use it as a multiplier, not a crutch.

As part of my learning journey, I tested five ChatGPT prompts in to see how AI can enhance marketing and communication. Here’s what most business owners get wrong and how to fix it.

Table of contents

1. Crafting a High-Impact Elevator Pitch

📌 Try this Prompt:
I run a [type of business] that helps [target audience] achieve [key benefit]. Act as a marketing expert and refine my elevator pitch to make it clear, compelling, and engaging. Keep it under 30 seconds.

What Most Business Owners Get Wrong:

They ramble.
They focus on what they do instead of why it matters to their audience.

Pro Tip: Run AI’s response by a human audience and tweak it based on feedback.

2. Generating Social Media Content Ideas That Convert

📌 Try this Prompt:
I need five engaging social media post ideas for my [business type] targeting [ideal customer] who are struggling with [their pain point]. The goal is to increase engagement and brand awareness. Include a mix of educational, storytelling, and promotional content. The posts would achieve a [success metric].

What Most Business Owners Get Wrong:

They treat AI like a content vending machine instead of a creative thought partner.
They ask task-based questions to complete an action, not achieve a conversion.

What Most Business Owners Get Wrong:

They treat AI like a content vending machine instead of a creative thought partner.
They ask task-based questions to complete an action, not achieve a conversion.

3. Writing a Persuasive Sales Email

📌 Try this Prompt:
Act as a copywriting expert. Write a persuasive email promoting my [product/service] to [target audience]. The goal is to increase conversions. Keep it concise and include a compelling subject line.

What Most Business Owners Get Wrong:

Expecting AI to spit out perfect copy without tweaking.
Grabbing the first draft and iteration. Would you do that with your any work?

Before

Hey [First Name], Our product is the best! Buy now!

►

After

Struggling with [pain point]? Here’s how [product] can help. Try it today - here’s 10% off!

4. Handling Customer Objections in DMs or Emails

📌 Try this Prompt:
I often get the following objection from potential customers: '[insert common objection]'. Act as a customer service expert and provide a professional yet persuasive response that builds trust and overcomes hesitation.

What Most Business Owners Get Wrong:

Getting defensive about pricing or features instead of reframing the value.

Better Approach: Shift the focus from cost to long-term benefits and transformation.

5. Brainstorming Creative Marketing Campaigns

What Most Business Owners Get Wrong:

Stopping at AI’s first suggestion instead of refining and making it their own.
Not customising ChatGPT with their brand's tone of voice.

AI as Your Marketing Co-Pilot

AI won’t replace you and your amazing human creativity, but it will challenge you to think smarter, execute faster, and refine your strategy. The difference between those who succeed and those who don’t? The ability to use AI as a tool for refinement, not a shortcut.

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