Content creation is my favourite part of content marketing because it’s where I get to be creative and geek out on research data. Before you get put off with the word data, hear me out.
Creating content is only important when it is generated and tailored for your ideal customer audience or customer. And to do this will require a little bit of research into what delights and frustrates them, how they behave when they are online, what are they searching for… you get the idea.
So how do you ensure you stay fresh, relevant, useful to your audience? I share a few ways you can generate new ideas for content creation.
Let’s dive in.
Tips for content creation and ideation
- Content ideas surrounding celebration days, trends, and search behaviour
- Using research data to generate content ideas
- Ideas from the social media brain hive
What is content creation?
Think of content like a tasty plate of seafood laksa on a menu at a restaurant. How does this content (laksa) get made? Well, it gets prepared and made in the kitchen by a chef, at a restaurant serving Southeast Asian food – this is part of what content creation is. Thus, content creation is the process from researching, ideating, and then creating relevant (and ideally, useful) content to your audience.
Celebration days, seasonality, trends, and search
The first method you can use to generate content ideas is to match them back to what is going on in the world or your locale. Approaching your content ideation this way will add to the relevance and timeliness when distributing your content.
So where do you go to get a list of what’s happening in the world? There are many good resources out there but here are my favourites:
For celebration days
Trends and search data
If you’re looking for more information and insights into your audience’s behaviour, chances are research has already been done with findings ready for you to dive into. If you are not a number person don’t worry – most reports these days will offer a condensed version in the form of an infographic, or white papers ready for download (a lead magnet that always gets me!).
One research consultancy website I am a big fan of is McKinsey. I love how they break down complex data into really easy digestible insights such as this one on how to navigate the new shopper’s behaviour in 2020.
What is content?
Content can exist in various formats that appeal most to your audience. Blog posts, eBooks, whitepapers, webinars, infographics, podcasts, and even short-form videos such as Instagram Reels and TikTok are some examples of content types.
So there you have it – three of my favourite ways to generate content ideas for content creation.
What are some of the techniques you use to help with your content ideation? I’d love to know – share with me in the comments below.