Tips for content creation and ideation

Content creation is my favourite part of content marketing because it’s where I get to be creative and geek out on research data. Before you get put off with the word data, hear me out.

Creating content is only important when it is generated and tailored for your ideal customer audience or customer. And to do this will require a little bit of research into what delights and frustrates them, how they behave when they are online, what are they searching for… you get the idea. 

So how do you ensure you stay fresh, relevant, useful to your audience? I share a few ways you can generate new ideas for content creation.

Let’s dive in.

What is content creation? 

Think of content like a tasty plate of seafood laksa on a menu at a restaurant. How does this content (laksa) get made? Well, it gets prepared and made in the kitchen by a chef, at a restaurant serving Southeast Asian food – this is part of what content creation is. Thus, content creation is the process from researching, ideating, and then creating relevant (and ideally, useful) content to your audience.

Research data

If you’re looking for more information and insights into your audience’s behaviour, chances are research has already been done with findings ready for you to dive into. If you are not a number person don’t worry – most reports these days will offer a condensed version in the form of an infographic, or white papers ready for download (a lead magnet that always gets me!).

One research consultancy website I am a big fan of is McKinsey. I love how they break down complex data into really easy digestible insights such as this one on how to navigate the new shopper’s behaviour in 2020.

What is content?

Content can exist in various formats that appeal most to your audience. Blog posts, eBooks, whitepapers, webinars, infographics, podcasts, and even short-form videos such as Instagram Reels and TikTok are some examples of content types.

Tapping into the community (on social media) 

Another way of generating content ideas is to mine social media platforms such as Facebook Groups. Communities are powerful entities where you can get a lot of insights and ideas for content relating to your niche or business.

For example, if you run a business teaching yoga online, turn to Facebook Groups such as start-ups, entrepreneurs, co-working spaces, or fitness where many individuals will benefit from the physical and mental aspects of a yoga practice. Search in groups to understand their pain points, and frustrations, which could inform a new yoga sequence that they could do at their desk or in their bed. 

Clubhouse is another social media platform that I have recently included in my content idea generation repertoire. I participate in clubrooms relating to the various areas of my business niche and listen intently to each person’s thoughts. This often triggers new ideas by challenging existing positions I may have on certain topics.

So there you have it – three of my favourite ways to generate content ideas for content creation. 

What are some of the techniques you use to help with your content ideation? I’d love to know – share with me in the comments below.


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Hi, I'm Michelle

Hi, I'm Michelle

I’m a former corporate suit wearer turned creator and entrepreneur. I traded suits for smiles in 2020, and now help small business owners, and everyday people with a dream achieve success online. Sign up to my mailing list to receive unlimited access to my resource library. Also, let’s be friends 🙂


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