Getting started with your blog – what you need to know

You’re fired up, raring to hit the ground running with getting started on your blog. 

It’s now time to unlock all the ideas you’ve tucked away in your mind-safe for the longest time, waiting patiently for the right moment to share. 

You’ve read countless pieces of literature on where to start, how to start, what to invest in, and while you have an idea of where you’re heading and what you want to achieve, you find yourself getting a little… short of breath. 

Suddenly what was clear seems a little hazy. 

And perhaps, you’re on your fifth cup of tea (if this is you, may I suggest swapping that for a glass of water instead?).

If this sounds all too familiar, I want to tell you – it’s totally normal. 

We all go through it.

Even super seasoned digital or online marketers, who live and breathe these tasks can oftentimes find themselves overwhelmed, needing a little space.

If you’re at this stage of your blog or online business journey, this post is for you. 

Starting something is never easy. There are new techniques to learn, habits to cultivate, systems to understand, and keeping the energy to ensure the momentum keeps rolling on.

Here are 3 things you need to know when you’re just starting out with your blog.

This post assumes that you have already selected a blog or website platform of your choice and set it up with gorgeous (and functional) themes.

If you haven’t, head over to my post on how to start a blog on WordPress. It comes packed with information with step-by-step, action-by-action, images on what to do from selecting and buying your hosting plan, domain, and then installing WordPress. 

Read more: Starting a blog on WordPress – this guide includes how to also get a free domain!

Why does your blog exist?

Years ago, I came across this viral video of Simon Sinek doing a TEDTalk explaining the significance of understanding your ‘Why’. 

At first it sounded so… just-another-video-about-some-guy talking about branding and positioning. It took me another year to watch that video again to truly digest and allow the information to sink in. 

I’m not proud of that – but hey, you got to be ready to be a student, right?

Simon Sinek’s WHY was not just about branding or positioning – it was effectively about the reason for our (or a brand’s) existence. Something much deeper – an unshakeable tour de force that is bigger than any person alone.

Why do you do what you do?

Why do you (or your organisation) exist?

And since that AHA moment, I’ve constantly gone back to asking WHY – whether it be with myself, business partners, clients, and even friends when we talk about the deep and hard stuff.

You see, understanding your WHY will guide you on your blog journey. Time and time again.

Your answers do not need to be tidy or neat. In fact, it could simply be on a piece of paper stuck up on your wall. Here is an example of answering a WHY:

Why does your blog exist?

My blog exists because I want to share my love for healthy cooking with others. I want to share all the techniques I’ve learnt so far with the world, and show them how easy it is to prepare and create healthy, tasty food for themselves and their family. 

Why do you do what you do?

I cook because it makes me happy. Seeing the happy, smiling faces of my friends and family enjoying a meal I prepared keeps me going and energises me. I want to share that with others too. I also want to start turning my passion for cooking into a profitable online business by selling e-books, e-courses, and specifically designed menus.

Who does your blog exist for?

You must be thinking – It exists for me, of course.

Of course it does – but who else? Who else would benefit from the amazing content you’re putting out there?

Perhaps it’s a really good friend who seems to always find their way to your kitchen at meal times, or maybe it’s for your adult child who’s left home for the first time and you’re concerned about their growing affinity with instant noodles. 

Whoever they are, it’s really important to have a clear idea on who your blog exists for. In marketing jargon, this is often known as your Ideal Customer Avatar, or Customer Persona. Most times, they are semi-fictional characters or personalities you’d create using a blend of research, and real-life people. 

Some information that will surround to make your avatar or persona are:

  • Basic demographics: age, sex or gender identity, current occupation, location
  • Psychographics: Interests, habits, hobbies, channels they consume information on
  • Present and future state: Current pain points, things that make them unhappy/ frustrated, their dreams for the future, what holds them back, what motivates and drives them

Learn more about creating an Ideal Customer Avatar or Customer Persona here – a free PDF download is available for you to get started.

How much will you put into your blog?

You know that line “If you build it, they will come”?

It doesn’t apply to this unfortunately.

Building a blog, one that is successful for that matter, takes time, effort and consistency. It requires grit and perseverance. 

If you put in the work – which I know you will because you’re here! – your blog will grow.

It will thrive, and you will smash the goals you’ve set out to achieve.

So the question here is: How much time are you able to practically put into your blog?

Perhaps an hour a day, or maybe 4 hours on a weekend.

Whichever it is, it’s important to be clear (and kind) to yourself through the process. 

Work smart, not just hard.

Over time as your blog starts to grow and thrive, you may also want to start considering financial investments to it. 

Don’t get me wrong, there are plenty of free tools out there that can help you do most things. But once momentum starts picking up (which I have no doubt it will), you may want to consider the financial practicalities of upgrading to paid software to help you go a mile further. 

Wrapping it up

I’m super excited for you as you embark on this journey. 

Remember, if at anytime you are feeling a little overwhelmed along the journey – simply return to your WHY. Let that be your anchor or rudder through stormy times!

If you’d like more support on your blogging journey, head over to my ‘New? Start here’ page.


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Hi, I'm Michelle

Hi, I'm Michelle

I’m a former corporate suit wearer turned creator and entrepreneur. I traded suits for smiles in 2020, and now help small business owners, and everyday people with a dream achieve success online. Sign up to my mailing list to receive unlimited access to my resource library. Also, let’s be friends 🙂


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