An introduction to Clubhouse: the latest social media kid

I am so excited to share this introduction to Clubhouse! If you haven’t heard or come across it yet, Clubhouse is one of the latest players in the social media landscape. It’s pretty new and started blowing up (in a non-violent way, of course) on the internet the last couple of months. It’s so new in fact, it’s only available on Apple products (iPhone or iPad) for now AND its ‘membership’ is available by invite only.

Talk about FOMO right?

I admit, I consciously tried to stay away for fear of getting sucked into another social media vortex but FOMO is real so I got myself invited to Clubhouse. It was a flurry of lessons for me at the start. One thing that stood out to me was that because it was so new, there was so little information out there to actually learn how to use the platform. Initially it was pretty overwhelming and I admit to skulking around quietly in many various club rooms. Totally okay to do that, by the way.

If you’re new to Clubhouse or are interested in learning more about how it works, read on!

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What’s Clubhouse?

Clubhouse is the latest channel addition to the social media landscape and only available on smartphones. It’s unlike any of the larger, popular social media channels – Instagram, Facebook, LinkedIn, Twitter. What makes Clubhouse unique and stand out is that it is completely voice-based.

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Imagine being in a room (or a… Clubroom) with like-minded individuals and having a chat, or being a fly on the wall and listening in to a chat. It’s almost like an online symposium with hosts, or a panel of people hosting and moderating the chat.

The value of Clubhouse

What I love about Clubhouse is that it’s new, which means you don’t have to outsmart algorithms (yet) of established social media platforms to be seen or heard.

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In addition to that, it’s a great place for community building for any niche and that you’re able to target or speak directly to, an audience that is actively interested in your topic or niche or a sub-topic, sub-niche.

How to join Clubhouse

Clubhouse is still growing and is currently in its early beta stage. This is great because that means there’s so much more good stuff to come with the platform as it starts to evolve and develop.

Unfortunately, because it is still in beta stage the app is only available to iPhone or iPad users. On top of that, membership or entry is available by invitation only.

Getting an invitation to Clubhouse

Ooh the fun part! Before you get an invitation to Clubhouse you’ll need to have a Clubhouse account. 

Go to the App Store and download the Clubhouse app. Then sign up, create your account and once you’ve done that, you should be able to see if you have friends on Clubhouse who can let you in (invite you in).

Using Clubhouse

So now that you have a brief idea of what Clubhouse is, what is it good for? How do you use it whether for personal growth and development, business growth, or as part of your marketing mix?

Here are some ideas:

Learning and development from experts and specialists

You’d be surprised at how much you can learn from simply listening in on conversations and discussions. As Clubrooms (Rooms) are moderated by a host and potentially a panel of specialists and experts, knowledge is freely available as long as you are prepared to be a student. 

You can learn how to grow your online marketing business, start a keto diet, live an intentional life, or even how parents can help their teens college prep. 

Content generation ideas for your business or blog niche

You know that feeling when you’re sitting alone at your desk pen-spinning while brainstorming content ideas? Oof. I know that all too well. If you need some inspiration for your content ideas, jumping into a room can help greatly. Listen and participate in some of your topics or interests, and maybe even bounce off ideas with others. 

I’ve personally found great value in chatting with others outside of my own immediate social and professional circle. 

Research/ Insights into your Ideal Customer Avatar or Persona

If you’re a small business or solopreneur, there’s not always that luxury of conducting large scale research to gather insights to your ideal customer avatar (ICA) or persona. Educated guesses and speculation can only take you so far.

But this is where I have found Clubhouse to be really useful. Jumping in and participating in rooms that your ICA would be in helps with providing some concrete, real-life insights.

A community of support and connection

We’re all connected in more ways than one. After a year of disconnection many of us feeling the after-effects of isolation, Clubhouse has presented a great way for us to all reconnect again and share our worries, challenges, successes, and celebrations. There are hundreds of rooms available from Wxmen in Business (one of the largest clubs in Clubhouse with over 137k followers), to the Senior Citizen Tribe.

So, that’s Clubhouse in a nutshell!

If you’re on Clubhouse and are a member, I’d love to connect. Find me at @michellechee and let’s be friends!

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Hi, I'm Michelle

Hi, I'm Michelle

I’m a former corporate suit wearer turned creator and entrepreneur. I traded suits for smiles in 2020, and now help small business owners, and everyday people with a dream achieve success online. Sign up to my mailing list to receive unlimited access to my resource library. Also, let’s be friends 🙂

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