About me

Potential, possibilities, and passion

Honest talk here.

You’re here right now because you’ve got a great idea that you’re ready to share with the world.

You’re ready to roll up your sleeves, show up, do the work, and celebrate the results.

But maybe you…

  • Have no clue what kind of product to create or how to get started online.
  • Need help setting up your email list and growing a strong following on your subscription list.
  • Feel alone on your journey. You wish more people could relate to what you’re trying to do. (Your friends are supportive, but don’t quite “get it”).

No matter where you’re at, I’m here to tell you that you can do it.

I believe…

  • That the dream and goal you have of working for yourself can be a reality. Passions can be turned into profitable online business that brings you and others joy, fulfilment and good.
  • You deserve to be respected, valued, seen, and heard.
  • You have the power to achieve all the things you set your mind to.

You were born for great things and I am here to help you achieve them.

But hold up – who am I?

Hi, I’m Michelle

I’m a digital marketing professional who after 15 years of working for ‘the man’, discovered a passion teaching bloggers, entrepreneurs, and small businesses digital marketing skills to start and grow their online business.

I spent a lot of my teenage years waiting to get connected to the internet, building Geocities websites for friends, and learning HTML from a book. One of the first websites I built used fonts with cute little flowers as my website header. Gosh, it was cuuuute.

Then at the young age of 24, I found myself in a dynamic, fast-paced, web agency. It was entirely accidental and I will always be grateful for the experience. The first-generation iPod Shuffle soon launched, and so did the 3G network. In the years that followed I had the opportunity to work with some of the best in advertising delivering creative online solutions for international brands and multinational corporations like Nokia, WWF, and Guinness. 

At one stage, I even got to market one of the world’s most liveable cities. It was pretty damn cool.

Michelle Chee

I love this photo because it captures my awkwardness so well 🙂

Person holding a phone at the computer

How did this become my life?

I consider myself fortunate for how my accidental career prepared me with the skills and knowledge I have today. 

But while I loved what I was doing, something did not feel right. I desired greater purpose, deeper connection, and permission to live my multi-faceted, creative life. 

So after years of doing it for big brands and corporations, I doubled down and shifted my focus to building my own brand and business. 

I turned my attention to online education – teaching others necessary and useful digital marketing skills to create their own online business. 

Everyday people like you, with a dream to create a profitable online business with their unique gifts.

The lie we tell ourselves

“I’m not tech-savvy so I can’t do it”. 

Over the years of my digital marketing career, I’ve taught individuals and teams how to develop their digital marketing skills. From learning how to manage large-scale websites, to setting up (and managing) email marketing using popular email service providers like Mailchimp, to establishing a personal or corporate blog using effective SEO and content marketing strategies, to setting up Google Analytics and creating reporting dashboards using Google Data Studio.

Somehow or rather, we start from a place of self-doubt. 

“I’m not tech-savvy so I can’t do it”.

Well friend, listen good because…

You do not need to be tech-savvy to be able to do this.

I’ve heard it so often through my career: “I just want and need to know the essentials!”

That’s why I remove the fluff and teach practical skills with actionable knowledge. I strip away the often confusing techy language and make it easy for you to learn serious skills that will empower and support you to start or grow your own online business. 

Ready to start flourishing?

First step – sign up to my mailing list and get exclusive access to resource library of how-tos, guides, templates AND my private Facebook community!

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